Why Cybersecurity Is Marketing’s Job If you’re an in-house marketer, as I’ve been for the near entirety of my career, becoming at least a semi-legit subject matter expert for the industry your services support is a must-do. For me, that’s a lot of industries. I know bits and pieces about concrete construction, chemicals, telecom, banking, […]
Author Archives: omeamaomaha
Let’s ‘think different’ about customer experience
Let’s ‘think different’ about customer experience Most of us can easily list specific aspects that create or contribute to an outstanding customer experience: a friendly or kind salesperson, a website that feels natural, quality products … The list is long and changes so rapidly that, occasionally, something sneaks past us and quietly becomes part of […]
A Personal Look Inside the 2022 ON Brand Conference
Humanity, inclusivity, connection, growth and creativity combined to form a common theme across the speakers at the 2022 ON Brand Conference. It was officially back in person this year and I can attest that it was refreshing to physically sit in the same room as the speakers and other attendees. Speakers came from across the […]
Impressions Do Not Equal Reach: Understanding This Important KPI to Properly Measure Results
Have you ever been inundated with trendy terminology or abbreviations? Or run into partners who seem to use certain terms interchangeably making it difficult to accurately measure your data? You’re Not Alone! Here are a few tips that will help you navigate two of the most common terms and turn them into powerful, but better […]
3 Tips I’ve Learned from Writing a Book
The desire of becoming an author can be exciting yet frightening: you have the chance to impact countless people with your words and insights. To be able to say you are a published author and have your writing available for the world to connect with is exhilarating, but with such fulfillments comes a great deal […]
Five Ways AMA Can Help Students Develop Their Personal and Professional Skills
As a graduating senior who has spent all four years involved with Creighton’s American Marketing Association, including over a year as president and two years in other leadership positions, I have had a wide variety of leadership experiences. These experiences have been greatly beneficial to me in my college career, and I will carry them […]